Keeping up with all the inquiries or correspondence between your business and customers can be challenging. Vital internal communication can also get drowned by the noise especially when everything is coming into the same inbox. This is where email forwarding can help.

Email forwarding, also known as email redirects, allows you to create a custom email address and then redirect all messages that come to this address to a more personal account. For example, if you have a customer service email like [email protected], it may be difficult to keep tabs on all the messages that come into the inbox, especially outside office hours.

This is even more so when you have a log into the webmail portal provided by your hosting provider to read the emails. In many cases, such portals are far from user-friendly, increasing the probability of missing out on important emails.

With email forwarding, however, you can redirect all emails to a personal email you are more comfortable with, such as [email protected].

Benefits of email forwarding

Create professional email addresses

With email forwarding, you can create a more professional email address with your domain name, which can then be forwarded to more personalized email addresses. For example, you can set up email forwarding on an email like [email protected], which looks professional.

The emails coming to the address will, however, be forwarded to a more personal address of your choice. With this, you will have access to your emails at all times instead of waiting until you log onto a proprietary platform.

When you need to change the true destination of the email (for example taking on new staff), it is as simple as updating the email forwarding credentials.

Use an email client you are comfortable with

Do you love Outlook or Gmail? With email forwarding, you never have to use another email client. Set your email forwarding to redirect to [email protected] or [email protected] and you can continue to receive emails where you prefer.

Save time spent on managing multiple email accounts

Are you tired of checking multiple mailboxes? Managing multiple email accounts can be a hassle. Apart from having to check each of them for new correspondence, you have to also worry about protecting the contents of each of them from cybercriminals. With email forwarding, you can set up multiple email-forwards that will allow you to combine email addresses in one mailbox you can manage easily.

Replies come from the personalized email

If you reply to an email sent to a professional address but forwarded to your personal Gmail or Outlook address, your response will be sent from the Gmail or Outlook. You know what? Sending emails from Google or Outlook is possible with your own domain name!

Attachments may fail

The average forwarded email solution will only support attachments of up to 10MB. So any emails sent with an attachment bigger than this limit will most likely fail. That said, v do not put a limit on the size the attachments can be.

It is however still important to note that while the email forwarding service you use might have no size limits, the end mail account will likely have a limit. For instance, the Gmail size limit is 25MB, Outlook size limit is 20MB, Hotmail size limit is 10MB, Office 365 size limit is 150MB, and Yahoo size limit stands at 25MB.


Email forwarding provides a wide range of benefits. You never have to worry about missing important emails or managing multiple email accounts. However, you need to weigh the downsides and ensure you find an email forwarding provider that offers a way around as many of the disadvantages as possible.

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