Your domain name is the name of the website that your business will be known as, which is why it is important that you choose a name that is unique and exclusive to your business. It also happens to be the first step in creating your website and your personal email address.

Thankfully, setting up your Custom Email Address is The goal of branding your company to ensure that potential customers know exactly who your brand is and that you look professional. Just like you'd have a custom URL for your website rather than something like

Not yet convinced that you need to start creating a Custom Email Address? Here are a few other reasons why you need one for your business.

You're Already Paying for your domain

If you've purchased a domain name for your website, you already can use that domain for your email addresses. The cost that comes with a Custom Email Address is very low and should not stop you.

Setting up your email forward account is easy. Setting up a Custom Email Address with is explained at the button of this article.

@Verizon, @Gmail or @Yahoo - really, kidding me?

If your argument against a Custom Email Address is that Verizon, Gmail and Yahoo provide perfectly good free ones, consider this: if you were thinking about spending a fair amount of money with another company, which contact email would you feel more confident in:

[email protected] -Or- [email protected]

Using free email addresses detracts from the value that your customers wish to offer. They're too busy trying to figure out why you didn't spring to buy from you for the nominal cost of a Custom Email Address. And since all of your rivals use Custom Email Addresses, that could be the single factor that sends business elsewhere.

You're right to think an email address shouldn't affirm your reputation, but on some subconscious level, it does. Make sure that a free email address does not harm the perception that potential customers get of your brand.

Do Not Use ISP Email Addresses!

You may be thinking that an is an acceptable business domain, but what happens if you no longer use that internet service provider in the future? You should replace any ISP email with your own custom business domain today!

Tips to Standardize Email Addresses

When you grow staff, it is important to assign them a Custom Email Address, you can use a format for all other email addresses so that customers can easily contact your company. Even if you're a one-person company, you can create emails for different purposes like sales, legal, social, etc. This can give the impression that your company is larger than it is. If you hire for those company roles, you can assign those Custom Email Addresses to other employees working for your company.

Great examples of standardized email addresses:

[email protected] or [email protected]
We advise developing a single email address dedicated to all social media efforts. Why would you use a generic email and an worker personal email ? The main purpose is to maintain possession over your accounts.

[email protected]:
Email primarily used for inquiries about public relations, press and media.

[email protected]:
This is an important business email feature where customers can inquire for additional information, refunds, cancellations and policies.

[email protected] or [email protected]:
Email address to be used in your legal documents.

[email protected]:
Do you have a sales department or people supporting the webshop inquiries? Send traffic to this important email address.

[email protected] or first[initial][email protected]:
You may create a naming scheme for individual sales or employee addresses that will match the size of your company.

Here are the most common professional email address formats:

Things to avoid for Standardize Email Addresses

The customers don't care about that the list below. With that in mind, you should always avoid using numbers, long email addresses, titles, positions, and miscellaneous regalia.

  • Never use numbers in an email address name
  • Avoid long email addresses.
  • Titles, Positions, and Miscellaneous Regalia
  • Sexual Character or Gender Marks
  • Personal Beliefs, Race, Religion, etc.

Your Email Display Name

Your email address is only half the picture. You can also choose a display name that appears in your recipient's inbox when you create a professional Custom Email Address.

Here are different approaches to display names:

  • Full name (first and last): John Doe
  • First name and company: John @ Your company name
  • Company name: You Company Support [email protected]

You Keep Control of your company emails

What happens when your social manager leaves and taking her personal email with her? If she was using it to conduct business for your organization on social media, you won't be able to access those emails.

If you set up an email account under her name, you can redirect those emails to go to social managers her email addresses.

A personalized email helps you with your marketing

Have you ever seen the email address of somebody on a business card, and looked up the website because you were curious? Free email addresses don't make that happen. But if you use your custom domain you will get more traffic to your website.

The Custom Email Address should appear in each employee's email signature, as well as on business cards and marketing and social materials.

Every place you've got that branded email address is another opportunity to attract new customers!

Now that we know how to create a professional email address, let's focus on how to set up professional email addresses.

How-to Create Your Custom Email Address

Buy a domain name! You can register wherever you like, or you can buy one from us

Sign up for as your email forward provider

Powered by WHMCompleteSolution